It's been a big few weeks for the PMI. It's celebrated it's 50th Birthday in early October and launched a new brand and logo.
I was lucky enough to connect up with Vindy Anderson, VP for Brand Management while at the LIM in Philadelphia just before the new brand was launched. Then, on the day of the launch, I did some roving mic interviews to get a pulse from the congress attendees on what their initial perspectives were of the new logo.
You can hear all of this in this month's episode which I hope you enjoy.
Listen on either of the following:Listen to "PMI New Brand Special with Cindy Anderson & Vox Pop - Episode 18 S2" on Spreaker.
For even more on the new brand and the Project Economy, check out the following:
Two places for more on The Project Economy:
More on PMI's brand refresh: https://www.pmi.org/about/leadership-governance/ceo-corner/straight-talk-with-sunil
More on stakeholder management as part of the brand refresh: https://www.linkedin.com/pulse/stakeholder-management-from-executive-sponsors-cindy-anderson-c