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PMI Regional Event in Association with Midas Ireland

Topic: Adopting Agile Project Management in the Semiconductor Industry

Venue:  Limerick – ON Semiconductor

Date: 23 November 2016

Time: 13.00 to 17:00 hrs

This seminar will explore the semiconductor industry and its various approaches to managing projects.  Agile project management has been successfully deployed in software development projects, where industry best practices have evolved and have been widely adopted, encouraging rapid and flexible response to change.  Manufacturing design projects are increasingly looking to agile approaches to enable firms to respond quickly to customer needs and market changes while still controlling costs and quality. However, the semiconductor industry has been slow to transition away from traditional waterfall approaches, to prevent cost prohibitive late changes to design. Integrated circuit and embedded software design projects straddle both areas and may require some hybrid form of predictive and adaptive approaches. The presenters have a range of experience working and doing research in agile and together will outline the debate of adopting agile v non-agile traditional methods for managing projects in different settings.

For whom

This seminar will be of interest to anyone thinking of adopting a more agile approach to managing projects. While the focus will be on the semiconductor industry, agile approaches are being deployed in many different contexts and settings. Project Managers, Engineers and Senior Executives who wish to learn more about adaptive and the challenges and benefits of transitioning away from more traditional project management approaches, should attend.


Chairperson    John Kelly, Centre for Project Management, University of Limerick

13.00 – 13.30 Registration and Light Refreshments

13.30 – 13.45 Welcome Introductions from PMI and Midas Ireland

13.45 – 15.00  Presentation - Adopting Agile – A Research Perspective (Prof Brian Fitzgerald and Prof Kieran Conboy, Lero Software Research) followed by Q&A

15.00 – 16.15 Presentation of Agile Industry Case Studies Experiences and Lessons Learnt (Noel Butler, S3 Group & John Barry, Intel) followed by Q&A.

16.15 – 17.00  Panel Discussion Forum



Speakers and Topics


Research in Agile


Prof Brian Fitzgerald, Lero Software Research, University of Limerick

Brian Fitzgerald is Chief Scientist at Lero – the Irish Software Research Centre. He also holds an endowed professorship, the Krehbiel Chair in Innovation in Business & Technology, at the University of Limerick, Ireland.  His publications include 14 books, and over 150 peer-reviewed articles in the leading international journals and conferences in both the Information Systems and Software Engineering fields.  Prior to taking up an academic position, he worked in the software industry for about 12 years.


Brian will present on the use of agile in regulated environments and the use of agile for large projects.


Prof Kieran Conboy, Lero Software Research & Whitaker Institute, NUI Galway


Kieran Conboy (@conboyk)is a Professor in Information Systems leader of the Lero Irish Software research centre at NUI Galway. He previously worked for Accenture Consulting and the University of New South Wales in Australia. He has worked with organisations such as Atlassian, Information Mosaic, Dell, and Suncorp, as well as many SMEs. Kieran has published over 100 articles in leading international journals and conferences He is an editor of the European Journal of Information Systems and has chaired many international conferences in his field. He has also been appointed to the Board of the Irish Research Council. Kieran will present on his current research on the examination of flow and agility across stages of method adoption, lean software development and agile project portfolio management.


Agile in Practice


Noel Butler, Programme Manager S3 Group

Over 20 years working in the semiconductor industry, Noel has held several senior technical and management roles in start-ups and established multi-national companies. He has managed many teams across multiple disciplines and locations to execute complex silicon IP and ASIC design projects from concept through to volume production, mainly in communications and networking applications.


Noel will share recent experiences of attempting to apply Agile Scrum methods to mixed-signal ASIC design and validation projects.


John Barry, Intel

John has over 20 years' experience developing silicon devices for networking and communications applications. He has led development teams both in start-up environments and large multi-nationals. His current focus is cross-functional verification at Intel in Shannon, where he has been based since 2009.

John's presentation will cover the experience of adopting Agile techniques within Intel. It will look at different aspects of the silicon design process, some of the challenges which were encountered and overcome, and how the lessons learnt can be applied in general when adopting Agile and Scrum outside of the traditional software development domain.


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