Cork: Personal branding | The What, When and How of Agile/Scrum

Location: Rochestown Park Hotel, Cork

Tea, Coffee and Networking
Maeve Aherne O'Neill will explore Personal Branding and how to get it right
Tom O'Reilly will talk about the What, When and How of Agile/Scrum?

Maeve Ahern O’Neill is an experienced marketing and communications professional. She worked as marketing and sales manager for a book distribution company and remained there for over a decade before changing to the non-profit sector specialising in the use of communications and social media in creating awareness and fundraising goals.

The call to return to education came in 2014 where Maeve researched for her Master’s Degree in Digital Humanities in University College Cork to understand how changes affect our culture because of digital tools. It was here where she researched into ways to communicate a personal branded message spanning from individuals to incorporating an overall organizational strategy and turned into a first class honour Thesis.

The huge interest in her topic paved the way for Maeve to establish The Branding of Me in 2015. Since then she has become a guest lecturer in UCC, asked to deliver workshops at the highest level of managers in multi-national companies, spoke at induction days and helped many individuals from those seeking to progress in their career to CEO’s of companies. 2017 is busy as she is being regarded as sought after speaker and her engaging workshops are aiding companies reach organizational goals and a competitive advantage, through creating their own a personal branding team.

That is how The Branding of Me came to be … www.thebrandingofme.ie

Tom O'Reilly has worked in Software Development for almost 30 years. He has been involved in project management related activities for most of that time, and has been an Agile practitioner for the past 18 years. The majority of Tom's recent work has been in blended delivery environments, where traditional PM life cycles require change to effectively handle chaotic requirements landscapes. He has managed Software R&D teams of more than 200 people and worked with start-ups beginning there product development journeys. Tom recently returned toIreland after nearly 2 decades in South Africa. His talk will explore the realities of Agile delivery and addr ess the What, Why, When and How of Agile/Scrum.